Who's more dedicated: milkshake pilgrims or beer nerds? A new docu short about Brooklyn's Other Half Brewing may give weight to the latter, showing lines of devotees circling the block looking to score a case of one of the brewery's popular, limited-edition collaborations.
Reaction to the release was so intense that they sold over 700 cases just two hours after opening the doors. Some patrons of beer had been waiting since early in the morning to get their hands on the limited edition brew.
There's even an underground beer trading system.