General Secretary of the Salvation Army Major Kevin Stoops said that for the first time in 130 years, the Salvation Army is launching its “Rescue Christmas” fundraising campaign early this year as requests for its services have hit an all-time high due to the coronavirus pandemic.
"We are anticipating about 155% increase in people seeking assistance this year because of Covid and therefore in a real way we are going to Rescue Christmas for those who are the most vulnerable amongst us," said Major Stoops while on the "Len Berman and Michael Riedel In The Morning" show.
Since March, the Salvation Army has provided more than 100-million meals, 1.5-million nights of safe shelter and emotional and spiritual support to more than 800,000 people. The Rescue Christmas campaign, which will take place virtually this year, is offering a variety of digital payment options, including via Apple Pay or Google Pay at any red kettle across the country, using Amazon Alexa, or by texting “KETTLE” to 91999. According to the organization’s website, 82 cents of each dollar donated goes directly to helping those in need.
Check out the full conversation with Major Stoops by listening to the podcast below...