Bonus Segment: A Porn Site Bids $10 Million For The Naming Rights

Being able to partner with a professional sports team and to have the naming rights to a stadium is great marketing. These opportunities don't come up all the time and when they do, companies all over the country make a bid for them.

Even porn companies. There's a porn company out of Miami called BangBros. and they are a major player in the porn industry. They are also loaded with money and just put up $10 million dollars in a bid for the naming rights to the arean the Miami Heat play in.

Right now, it's called the American Airlines Arena, but American Airlines just announced they're dropping their naming rights, so other companies can bid. It appears that this company might be the first to make a bid and they say they want to name the arena The BBC, which they say stands for "BangBros Center." It also stands for British Broadcasting Corporation, but no one's mistaking this BBC for that BBC.

Officials in Miami-Dade County are yet to decide on the winning bid but it feels like this could be a long shot.

For more on this story check out today's bonus segment with Len and Michael...

 
Len Berman and Michael Riedel in the Morning

Len Berman and Michael Riedel in the Morning

Len Berman and Michael Riedel in the Morning. Read more

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