There is a new ad campaign that will run in 5 Florida markets for 2 months to show that NYC is "preserving the right to free speech & building a city that welcomes everyone." The digital ads will be placed in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach from April 4 through May 29 with a potential reach of five million impressions. The entire ad space has been donated by Kinetic.
NYC Mayor Eric Adams is making a direct response to the controversial Florida Law, being referred to as "Don't Say Gay" although it is officially called the “Parental Rights in Education” law. The city's response is a series of digital billboards that will denounce the law, show NYC's welcoming toward the LGBTQ+ community as well as invite Floridians to move to New York.
At a press conference on April 4th, Mayor Adams announced the news saying,“I am the mayor of New York City, but I have a message for Florida’s LGBTQ+ community — come to a city where you can say and be whoever you want. Florida’s ‘Don’t Say Gay’ bill is the latest shameful, extremist culture war targeting the LGBTQ+ community."
Here is an example of one of the billboards from NYC.Gov: