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Dolce & Gabbana announced on Monday that it would stop all the use of animal fur in their collections starting this year.
The Italian luxury fashion house founded in 1985, is starting this year to transition to an 'eco-friendly faux fur' and stop using real animal fur as fashion. The brand is joining Armani, Gucci, Prada and Moncler in the guidelines by the Fur Free Alliance, a network of animal rights groups around the world.
"Dolce&Gabbana is working toward a more sustainable future that can't contemplate the use of animal fur," Dolce&Gabbana communications and marketing officer Fedele Usai said in a statement.
Italy has recently banned fur farming, joining about 20 countries who have either banned or limited fur farming.