The Big Apple is using a movie to inspire tourism to different sections of the city.
Yes, New York City is launching a tourism campaign that coincides with the release of the film "In The Heights." Mayor Bill de Blasio explains the city is partnering with Warner Brothers, and putting together a brand new travel guide for the Washington Heights neighborhood.
It will include sites featured in the film, such as J. Hood Wright Park, and the 191st Street subway stop. There's more information at NYC-dot-gov, including exclusive behind the scenes content from the filming of the movie.
Source: AM New York