Thinking of bringing home a rescue dog this month? Coors Light wants to help. The beer company has announced they’re encouraging people to ditch typical Valentine’s Day celebrations and choose to cuddle up with a furry friend to add to the family instead and they’re willing to kick in for the adoption fee to make it happen.
"With almost half of millennials planning to stay in on Valentine's Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side," explains Chelsea Parker, marketing manager at Molson Coors.
Coors Light will cover up to $100 of the adoption fee for the first 1,000 eligible people. To qualify, you have to be 21 or older and adopt a dog between now and February 21st. Then submit a receipt of the adoption via text.