The MTA will begin issuing buttons to customers in an effort to get others to give up their seat on the subway and buses.
The buttons read “Baby on Board!” and “Please offer me a seat” and are available to pregnant riders, seniors and those with a disability. The MTA said the goal is to make the system more accessible.
“Pregnant riders, seniors and those with disabilities often need seats more than others but their condition may not always be visible,” MTA Executive Director Ronnie Hakim said. “We hope this campaign will help their fellow riders to be more willing to offer them a seat without having to ask a personal question first.”
The buttons are part of a pilot program that was launched on Mother’s Day and will continue through Labor Day. The buttons can be requested on the MTA’s website and will be mailed about three weeks later.
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