Mayor Bill de Blasio is signing an executive order that will prohibit alcohol advertisements from appearing on New York City property.
“This order banning alcohol ads from City property reaffirms our commitment to health equity and our stand to protect the well-being of all New Yorkers,” de Blasio said.
Beginning immediately, the ads won’t be allowed on things like bus shelters, newsstands, phone booths, Wi-Fi kiosks and recycling kiosks. Existing alcohol ads will be allowed to remain in place until their contract ends.
“Alcohol advertisements can influence how much alcohol people drink and how young they are when they start,” Deputy Mayor for Health and Human Services Dr. Herminia Palacio said.
New York City officials said that high exposure to alcohol ads can lead to a higher likelihood of drinking, especially among young people. They said the earlier that people start drinking, the greater the chance they develop a drinking problem.
“In New York City, we see far too many deaths related to alcohol,” Health Commissioner Dr. Oxiris Barbot said.
Alcohol ads will be permitted at establishments that are allowed to sell alcohol, such as sports arenas and concert venues.
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