Talking Sports is 2-hour Sports Talk show covering local and the national, amateur and pro scene. Guest, your calls and a lot more. Host, Jonathan Friedman, 53, originally born and raised in Atlanta Georgia, who now resides in New Jersey, moved to the New York area about 30 years ago. Following and talking sports is a love and hobby for Jonathan . By day, an advertising executive whose campaign “Gotta Go To Mo’s” for Modells Sporting Goods which has become an iconic , is one of the most successful advertising campaigns in New York City history.