There’s tumult behind the scenes this week at “Be More Chill,” the social media phenomenon that’s become a Broadway musical.
Concerned that their show isn’t gaining traction in the Tony sweepstakes, the producers fired press agent Keith Sherman.
To the cynical Broadway crowd, it looks like panic is setting in. “Be More Chill,” which opened to mixed reviews, is doing well at the box office, grossing more than $700,000 a week. But as pundits — and for what it’s worth, I’m one of them — start gaming the Tonys, “Be More Chill” is not bubbling in the stew with “The Prom,” “Hadestown,” “Tootsie” and “Ain’t Too Proud.”
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